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17 décembre 2005
Pulsating product names
Siemens is working on some sort of e-paper that is going to make names of products pulsate, on package boxes, on supermarket shelves. Siemens says the paper may be ready in about two years and will flash special offers, prices and images [Source]. Welcome to Las Vegas, ladies and gentlemen, what'll it be?
Siemens' paper-thin display -- composed of a polymer-based photochromic material -- is capable of displaying digital text and images when prodded by an electrochemical reaction powered by a low-voltage charge. When the electric charge is no longer applied, the chemical reaction is reversed, and the electronic ink is no longer visible -- which is how a flashing effect is created. The power source is based on commercially available, ultra-thin batteries. Electronic memory strips store the images [Source].
The firm says it does not expect kids to ask for a particular cereal that uses their e-paper, but to say, "I want it."
That hardly sounds like a long-lasting product, does it? I bet the one that remains video-less will acquire a certain air of aunthenticity and longevity. Kalle Lasn, of anti-advertising Adbusters Foundation, doesn't think the idea "is great for the mental health of the population [Source]."
décembre 17, 2005 dans Advertising, Affichage, Killer Apps | 
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Commentaires
Happy New Year everyone...
The thread about absence in advertising is relevant here... when every product package is strobing and flashing at you in a supermarket, I would instantly choose the product which does NOT pulsate, simply because I am swamped by publicity already. The idea that we are attracted to flashing glittery objects is abject in the way that Europeans "traded" with tribespeople by swapping cheap trinkets.
Rédigé par: andrew | 3 jan 2006 12:15:16
