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17 décembre 2005
Pulsating product names
Siemens is working on some sort of e-paper that is going to make names of products pulsate, on package boxes, on supermarket shelves. Siemens says the paper may be ready in about two years and will flash special offers, prices and images [Source]. Welcome to Las Vegas, ladies and gentlemen, what'll it be?
Siemens' paper-thin display -- composed of a polymer-based photochromic material -- is capable of displaying digital text and images when prodded by an electrochemical reaction powered by a low-voltage charge. When the electric charge is no longer applied, the chemical reaction is reversed, and the electronic ink is no longer visible -- which is how a flashing effect is created. The power source is based on commercially available, ultra-thin batteries. Electronic memory strips store the images [Source].
The firm says it does not expect kids to ask for a particular cereal that uses their e-paper, but to say, "I want it."
That hardly sounds like a long-lasting product, does it? I bet the one that remains video-less will acquire a certain air of aunthenticity and longevity. Kalle Lasn, of anti-advertising Adbusters Foundation, doesn't think the idea "is great for the mental health of the population [Source]."
décembre 17, 2005 dans Advertising, Affichage, Killer Apps | 
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16 décembre 2005
Google Browser soon?
Google may be planning to buy the Opera browser, so says the grapevine. If so, the reasons are numerous, but among them are the fact that "Opera [...] has adaptations for smart phones and is a major player in the mobile phones market" [Source]. And then Opera is quite a good browser that may just be waiting for a big player like Google to take it to the top.
Microsoft is fixing to release its IE7 with integrated search technology; there's the ever-rising star, Firefox, and the ever-present Netscape. The browser war, it seems, has only just begun. If this bit of news is true, will Google work a bit on Opera and present is as the long-awaited "Google Browser?" We can't wait.
décembre 16, 2005 dans Technologie |
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