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05 avril 2005
A Business Blog? What For!
A business blog? What for? So that you can more easily build rapport with potential clients, encourage a community, folks who stick your business blog URL among their browser bookmarks. That's just one reason. There are many. You also wanna share news and know-how, and it'll cost you less than a newsletter both in Euros and in time spent.
Since the most communicative blogs are two-way streets, your visitors may just happen to have one or two things to tell you, like how they prefer, or don't prefer, to be provided with service.
One of the strongest arguments for running a business blog, in my view, is the characteristic company voice that such a blog permits. Lively, interactive and dynamic, the [business] blog is the equivalent of a receptionist who answers the phone with a warm, smiling voice, as opposed to a mechanical voice on the answering machine, which I compare to hardcopy communication.
If you want to go further along these lines, check out "Buzz Marketing With Blogs for Dummies," plus its companion website. It is probably a good book.
avril 5, 2005 | 
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Commentaires
well I sure long the time when a couple of companies I'm thinking about will open their blogs so that I can lively quick the crap out of them, instead of yelling at the innocent receptionnist...
Rédigé par: tao | 5 avr 2005 01:13:09
Eh... would that be a certain company in Washington State, with a certain flag for a logo? Or a certain one in Georgia, with a secret ingredient in their beverage? I haven't checked but, have those people not got blogs?
Rédigé par: Rethabile | 5 avr 2005 08:35:38
My previous comment : kick (and not quick, sorry)
blog or not blog, I'm afraid never before boudaries between "information" and "communication/mktg" were ever so blured...
Rédigé par: tao | 5 avr 2005 15:36:51
I agree with you one hundred percent. There are practically no boundaries, and we're moving toward... what? A super gadget that'll play you music, type your email, light your cigar and hook you to the Internet (oh, and brew coffee). I guess we are.
Rédigé par: Rethabile | 6 avr 2005 09:21:24
In the same time, the 20 something are become more & more aware of marketing techniques. I don't know even who is pushing for more... more emotions, more engaging content, more integration in daily life.
I am a bit - and not only because of my position - quite afraid of the "evil corporation" theory that tries to sell us stuff we don't need. I find it just one way. Nothing works this way.
Rédigé par: /reza | 6 avr 2005 13:02:13
Oh la la la vie en rose
Le rose qu'on nous propose
D'avoir les quantités d'choses
Qui donnent envie d'autre chose
Aïe, on nous fait croire
Que le bonheur c'est d'avoir
De l'avoir plein nos armoires
Dérisions de nous dérisoires car
Foules sentimentales
(...)
Alain Souchon
Rédigé par: tao | 6 avr 2005 18:54:25
Reza > "In the same time, the 20 something are become more & more aware of marketing techniques"
Well, I just wonder to what extent this is really true. Does anyone know any survey on that ?
From my experience among anti-pub movements in Paris metro, it turns out the antipub's most fierce opponents were teenagers. Also, have a look at the war going on in school playgrounds : the Nikes want to kick the Rebooks' asses, while the Pumas conduct heavy warfare upon those NewBalance schmucks ! Brands are the next religions :-(
Rédigé par: tao | 6 avr 2005 19:00:45
"...the Nikes want to kick the Rebooks' asses, while the Pumas conduct heavy warfare upon those NewBalance schmucks!"
Hmm, does that mean they aren't aware, though? I'm quite aware - let's use another non-Claude word - I'm quite conscious of marketing techniques, yet at the supermarket I'll always pick the same cola, and hope that the purchase will help my cola beat the other one. And every time I pick it up off the shelf I'm aware - conscious - of this fact.
Rédigé par: Rethabile | 7 avr 2005 02:17:33
well yes... I guess that is what consciousness is for zombies and other puppets...
Rédigé par: tao | 7 avr 2005 13:00:20
The words "zombies" and "puppets" are hard.
Probably more than 90% of the planet's population falls under that definition.
Where do we draw the line? A croissant instead of a pain au raisin. Zombie? Minelli shoes instead of Batas. Zombie? Pepsi instead of Virgin cola...
I think we should draw the line when the phenomenon concerns a clear advantage, such as taste, warmer clothing, more comfortable shoes. When it doesn't, then we may start talking about Zombies. For example, all other things being equal, BMW and Audi, André and Bata, Dell and Time and HP, Fauchon and Le Nôtre.
We're all zombies for something, but not for choosing because of a clear advantage.
Rédigé par: Rethabile | 7 avr 2005 16:13:56
Somtimes Tao misses the great USSR when only one state plant was in charge of covering needs of shoes for the masses :)))
True that with monopoly, no advertising or marketing is needed.
Rédigé par: /reza | 7 avr 2005 20:16:20
well... I consider myself being part of the alienated zombies, that does not mean I've given up my autonomy once and for all. Being free is just being aware of the size of your cage.
As for where we draw lines, that is pretty simple for me. I might become faithfull to a brand because I appreciate it's crafting and the intrinseque qualities of the manufactured/crafted goods. By the way, I would prefer get direct supply from craftsmen rather than brands. Local vs global. Intrinseque qualities also include the minimal hidden costs eg. environmental. Everything else is above the line...
Rédigé par: tao | 7 avr 2005 20:19:22
>reza
I know you are joking :-)
however for the record, you can not dismiss other people's opinion by merely caricaturing them
utopia being mostly inapplicable does not mean we have to give them up
are you getting affected by... like stockholm's or tunnel vision syndrom ?
;-)
Rédigé par: tao | 7 avr 2005 20:28:45
I agree caricature is a kind of defeat. But then if I have the choice I go for Stockholm :)
Rédigé par: /reza | 7 avr 2005 23:06:48
"Being free is just being aware of the size of your cage."
I like that, Tao. Clean and meaningful.
I don't know if caricature is a kind of defeat, Reza. I would tend to disagree.
I think it is part of many people's strategy for battle. It's like saying "Nice dog, nice doggy, here boy," while looking for a brick.
Rédigé par: Rethabile | 8 avr 2005 08:47:33
Blog Communication
I have been working in the Internet industry for 2O years now, doing the 1st auction system before Ebay was created...
Unfortunately I was to early for this technology.
We need to be at the right time and right moment when you launch an idea.
More and more start up has some great idea and I try to locate them, and give my advise of how to succeed.
Since now several projects into Internet, IT and Biotechnoloy has been on the pipe.
I wait for you idea and project !
Armand Rousso
Rédigé par: Armand Rousso | 10 mai 2005 02:45:53
Armand Rousso, I saw you post and I have an interesting venture to launch in video blog , the next blog trend coming up... I could introduce you the Business Plan. PM me at tomagler at yahoo.com
Rédigé par: tomagler | 23 juin 2007 11:51:14
OK you could send your Business Plan to me at Armand Rousso @ Gmail.com or come to my blog : Armand Rousso - blog
Rédigé par: Armand rousso | 8 juil 2007 16:30:42
dear friend's i read your comment's and post's they are nice and effective but i want to know more about something if you tell me some more imfo. or data about this it's very nice to me and thank's a lot dear.............
Barbara
Rédigé par: knightsbridge business sales | 5 oct 2009 13:04:26
